What is a Marketing Funnel
Sales and Marketing Processes
To funnel hack like a pro, you need to understand what a marketing funnel is.
A marketing funnel can be defined as a system of guiding prospects through different stages of interest in the marketing industry.
The goal is neither conversion nor making any purchases. Instead, you're going with multiple sources and increasing customers' lifetime value.
The funnel hacking process is quite complex, but it can be worth the thousands of dollars your competitors have to spend building a successful funnel.
Although you can get ideas, it's usually best to look for hacking in the same industry as you are.
Are you ready to start funnel hacking?
Let's get funnel hacking then!
Marketing Funnel Customer Journey
The customer journey is one of the most important aspects of marketing.
It's the process that customers go through when they first become aware of a product or service and eventually decide to buy it.
There are several steps in the customer journey, and each one is important.
Marketing Funnel Stages
The top of the marketing funnel is where customers first become aware of a product or service.
They may see an ad or hear about it from a friend.
The goal of marketing at the top of the funnel is to get customers interested in what you have to offer.
The middle of the funnel is where customers start to learn more about your product or service.
They may read reviews or visit your website.
The goal of marketing at the middle of the funnel is to get customers interested in what you have to offer.
The bottom of the funnel is where customers are ready to buy your product or service.
They may compare prices or look for coupons.
The goal of marketing at the bottom of the funnel is to get customers to buy your product or service.
Marketing funnel customer journey maps help you understand where your customers are in their journey and what they need from you at each stage.
By understanding the customer journey, you can create marketing campaigns that are more effective and tailored to each stage.
If you're not familiar with the acronym, AIDA stands for Attention, Interest, Desire and Action.
And that's what you need to think about when creating any type of content, be it a website, blog post, email, or funnel.
How do you get someone's attention? By catching their eye with a strong headline or image.
Then you need to keep their interest by writing compelling copy that draws them in and makes them want to learn more.
Finally, you need to create a desire for your product or service by showing them how it can solve their problem or improve their life.
And finally, you need to get them to take action, whether that's subscribing to your email list, making a purchase, or signing up for your service.
So next time you're creating content, keep AIDA in mind and see how you can apply it to your own funnels.
Is Funnel Hacking Legal?
There's no simple answer to this question, as the legality of funnel hacking will depend on how you go about performing your funnel hacks.
Generally speaking, though, if you use legitimate and legal sales techniques to hack your way into a more effective funnel, then you should be in the clear.
There are several different ways that you can go about funnel hacking, and the method you choose will largely depend on your specific goals.
However, some common methods include studying the sales techniques of successful businesses, attending funnel hacking conferences, and learning from experienced funnel hackers.
Funnel Hacking Live is an annual event put on by ClickFunnels founder Russell Brunson that brings together some of the top funnel hackers from around the world.
As long as you use legal and legitimate sales techniques, you should be fine attending this event.
The key to benefiting from a funnel hack is to model your funnels on them, rather than straight copying them (that would be copyright infringement).
What you are looking for is to use a similar marketing process in your own sales funnels, to make profitable funnels by examining other successful funnels. You then model these in your affiliate marketing or sales funnels.
If you're unsure if what you are doing is legal, then I recommend you study the funnel hacking masterclass, more on that later (including a way to save a ton of money)
How Do I Become A Funnel Hacker?
Becoming a funnel hacker isn't as difficult as one might think.
The first step is to learn about funnel hacking and what it entails.
This can be done by reading articles, watching videos, or even attending workshops and seminars. Once you have a good understanding of the concept, you need to start looking for opportunities to put your knowledge into practice.
One of the best ways to become a funnel hacker is to join an existing company that is already using this method to generate leads and sales.
This will give you first-hand experience of how the process works and how it can be used to achieve success.
Alternatively, you could start your own business and use funnel hacking to grow it from the ground up.
This option will require more work on your part, but it can be very rewarding.
Whichever route you decide to take, remember that becoming a funnel hacker is all about trial and error.
There is no one-size-fits-all solution, so you need to be prepared to experiment until you find what works for you.
With a bit of effort and perseverance, anyone can become a funnel hacker.
What Is "Funnel Hacks"
Welcome to Funnel Hacks, the highly detailed and (almost) never-ending guide to everything ClickFunnels and Russell Brunson.
In this introduction, we'll be discussing what "Funnel Hacks" is, how it works, and why you should probably avoid it at all costs!
What Is "Funnel Hacks"?
In short, Funnel Hacks is a highly detailed guide that will teach you how to break down and build a profitable funnel that is already set up and running.
The guide includes over an hour of video instruction, as well as written instructions, to help you get the most out of your ClickFunnels experience.
Why Should You Avoid It?
There are a few reasons why you might want to avoid Funnel Hacks.
First, the price tag is a bit steep - $997 for the full guide.
That's not an insignificant amount of money, and it might be more than you're willing to spend on a guide.
Second, the guide is very comprehensive - over an hour of video instruction, plus written instructions.
This is a lot of material, and it might be more than you're interested in or able to digest.
Finally, Funnel Hacks is focused on helping you build a successful funnel - not on helping you build a successful business.
If you're looking for a comprehensive guide to building a successful business, this might not be the right resource for you.
But, if you want a successful business, and you are interested in marketing funnels, then this might be exactly the sort of thing you need for funnel hacking your way to a super-fast start.
The bundle includes a massive amount of value, and could easily end up saving you a lot of money.
We will talk about this later, once you fully understand the basics of the process of funnel hacking, and why you may want some help to do it.
Tell Me The Easiest Way To Start a Funnel Hack?
The easiest way to start funnel hacking is to read this guide and read the hacking secrets.
Find out if funnel hacking helps you to grow your business, and then decide if this is something you can do by yourself.
If you have a bit of marketing experience it may be that you can do it yourself.
Later in this guide, we will show you how you can get a bundle that will give you an advantage over most marketers, and show you how it is all done step by step.
Which is the easiest way, is dependent upon where you are at in your marketing journey, what your goals are, and how quickly you want to get there.
I will show you how the cost of doing this the fastest way will save you money.
But you have to be a serious marketer for this to work.
What Is Growth Hacking?
In essence, growth hacking is a process of using creativity, analytical thinking, and data-driven decision-making to accelerate the growth of a company or product.
There are a few key things that make growth hacking unique:
1. A focus on metrics: Without data, it is impossible to know what is working and what is not.
Growth hackers are obsessed with metrics and use them to drive their decision-making.
2. A willingness to experiment: Growth hacking is all about trying new things and seeing what works.
This means that growth hackers are not afraid to fail; they see failure as a necessary part of the process.
3. A focus on growth: The ultimate goal of growth hacking is to drive sustainable, long-term growth.
Everything else is secondary.
If you want to learn more about growth hacking, there are a few great resources:
1. The Growth Hacker's Guide to the Galaxy: This book is a great introduction to growth hacking.
It covers the basics of what growth hacking is, how it works, and some of the most successful growth hacking campaigns.
2. The Growth Marketing Playbook: This book is a more hands-on guide to growth hacking in marketing.
It includes specific tactics and strategies that you can use to grow your business or product.
3. The Growth Hacker Marketing: Great book that details growth hacking in the marketing industry.
If you're serious about growth hacking, then these resources will give you a good foundation to start from. Remember, the most important thing is to experiment and see what works for you.
There is no one-size-fits-all solution; you need to find what works for your business or product.
What Is Funnel Hacking?
It's a process that can be used by startups and small businesses as well as larger enterprises, and it's a vital part of any successful marketing strategy.
There are a few different ways to go about funnel hacking, but the most common and effective method is to start by identifying your competitor's most successful marketing campaigns and then reverse engineering them to figure out how they're driving conversions.
Once you know what's working for your competitors, you can adapt and improve upon their strategies to make them work for you.
Funnel hacking when done correctly, is a powerful tool that can help you acquire more customers and grow your business.
So if you're looking to take your marketing to the next level, funnel hacking is worth considering.
Sales Funnel Hacking Stages
There's no one-size-fits-all answer for what the stages of a sales funnel look like since every business is different.
However, there are a few basic steps that are generally involved in any successful funnel:
1. Prospecting: In this stage, you identify potential customers and reach out to them to start a relationship.
2. Lead Generation: Once you've made contact with a potential customer, you need to generate a "lead" - this is usually done by getting them to provide their contact information in exchange for something of value (like a free report or e-book).
3. Nurturing: At this stage, you work to build trust and credibility with your leads, usually through providing them with valuable content that helps them solve a problem or meet a need.
4. Closing: Once you've built enough rapport with a lead, you'll attempt to close the sale by making an offer.
5. Post-Sale: Even after a sale is made, you can continue to nurture your relationship with the customer by providing them with support, additional information, and other valuable resources.
Lead Generation in Funnel Hacking
Lead generation in funnel hacking is all about knowing and strategic investigating where successful funnels drive traffic.
This funnel hacking journey will also include things such as retargeting ads through paid advertising that goes to landing pages in other marketers' funnels.
If you don't understand the importance of how competitors drive traffic, then your funnel hacking may not work.
You may have successfully managed to reverse engineer the rest of your competitor's funnels, but those proven funnels are designed to work with a sales process specifically for that particular type of traffic.
Knowing that is gold!
Email Marketing In Funnel Hacking
Email marketing is an essential part of any funnel hacking strategy.
By sending targeted emails to your list of subscribers, you can dramatically increase your conversion rate and get more people through your funnel.
What you are trying to do again, is to create similar email follow-up sequences to competitors, using similar copywriting.
The competitor's funnels might use a particular style that is very effective at selling all the upsells, or cross-sells into some other high-ticket product.
Copying the strategy is what you want to do, but you want to make it your own strategy, for your own target audience, using your own flavor or style.
It's very hard and energy-sapping to try to be someone else (I mean mimic their style), but you can create a unique sequence of emails using these "borrowed" marketing tactics in your own funnel.
How To Funnel Hack Your New Marketing funnel
Funnel hacking begins here.
This is where we create funnels based on our competitive intelligence-gathering efforts.
You need to make sure that you're not being too creative at least initially, as you want to copy the intent of the sales and marketing process in the funnel.
Once you can see for yourself that this is a proven funnel that converts, you can start to test it for improvements if you see opportunities.
You need a baseline to start from with your own brand using hacking funnels.
Competitors' funnels - Research with The Funnel Hacking Model
First, you need to get yourself a list of competitors, and then find out which funnels they have.
Then you're going to look at their funnels so that you can use the same tactics.
You'd ideally do this research across several competitors, three or more.
Gather Intelligence Into Funnel Swipe Files
In the same way that we digital marketers often create swipe files for email marketing or sales pages, we should do the same for hacked funnels.
Create a logical structure to store all the information that you find, and save it away, so that you can refer to it when you need it.
It is likely that if during the process of strategically investigating a competitor's effective sales funnels, you find some strategy that works well - you will revisit it.
You will probably tweak it and improve it - improve the video sales letter, but still use the same tactic, model the web pages.
You will want to use the exact same customers or at least the customer sources using google ads, the same top referring sites, running Facebook ads, or a retargeting ad.
Playing about with these parameters will possibly improve the effectiveness of the funnel, so long as the original was not using some shady marketing tactics!
By capturing everything, I mean take screenshots of pages at each stage, perhaps make notes about how the funnel or page initially made you feel.
Did it work?
Was it effective at convincing you?
If so, why?
Capture the technology being used (more on that later) and even purchase so that you are actively and strategically investigating the sales process.
Everything that you can know, and understand, record it.
Find ways to do this that make it easier.
Use a voice recorder to narrate as you work through the high converting funnels on multiple websites.
Understand The Tools and Technologies
This bit sounds super tricky, but don't worry some tools can help you.
If you want technology tools to find out what trackers are running for example:
- BuiltWith (The software is expensive to buy, but you can type in an address at builtwith.com and it will do it for free)
- Ghostery (Free browser add-on to do the same job - might be more convenient?)
WHERE DO THEY GET THEIR TRAFFIC FROM?
Then there are competitive intelligence tools that you can use for the following jobs...
Ads (these show you what ads have been running where if you give it a competitor domain)
How To Create Your Marketing Funnel Using A Funnel Hack
Funnel building software or the templates in them tend to be a bit, well, meh.
The fact that templates are available is going to mean that a lot of people will have seen them, and where they once used to covert, they probably no longer do quite as well.
What you need to do is find templates that are close to what you found during your funnel hacking, to use as a starting point.
Then you need to change it to be structurally the same as indicated by the hacks. You need your assets - videos, images, and so on.
Sign Up To ClickFunnels
What can ClickFunnels do?
ClickFunnels provides you with all the tools you need to create marketing funnels of all kinds (such as lead funnels, webinar funnels, sales funnels etc).
You don't need a website, there are templates included and a whole bunch of training too.
It makes something that can be technically challenging very quick and simple.
The easiest way to get started funnel hacking is to sign up for ClickFunnels.
If you want to know a little more, see my post, where I talk about the ClickFunnels affiliate program.
ClickFunnels includes training to unravel all those funnel builder secrets for you, and get your online business started fast, with the proven funnel inside that can be used to start funnel hacking with.
You can sign up for a free account.
There's a normal account, and premium.
The normal account is probably okay to start with, although you do get more training and a few other perks with the premium account.
Let's be honest, if you're a beginner, you probably don't have the money for premium, or not unless you want to succeed.
Premium includes unlimited funnels and already has proven funnels inside.
If you need some help funnel hacking, I recommend the following option:
Funnel Hacking Secrets Bundle (Funnel Hacks Bundle)
- 6 months Premium ClickFunnels (Saves you more than the funnel hacking secrets bundle costs)
- Funnel Hacking Secrets Masterclass (Funnel hacks masterclass)
- Traffic Secrets Training (For instant traffic hacks!)
- Unlimited Access to Virtual Hack-a-thons
Watch the funnel hacking secrets webinar to find out more.
If you were thinking you'd like the extra training and perks from ClickFunnels Premium, the cost of Funnel hacking secrets will save you six months of the premium package ($1,782 of value by itself).
It's almost like they're paying you to take the training!
But you have to be serious about making it big as an internet marketer, otherwise, I wouldn't recommend this investment in funnel hacking secrets.
You need to take action and get sales, so within six months the cost of Premium is no longer an issue for you.
This is easily achievable, but you have to take it seriously and put in the effort.
Re-Purpose The Funnel Hacking Funnels
Now we are going to use the information that you captured - screenshots, tracking, software used, and start funnel creation based on your competitor's sales funnel and your funnel hacks.
Copy and Adjust Email Marketing
Copy the style of the follow-up sequence as you received it, but change the wording to add your own style.
This may also include landing pages used from the e-mail follow-ups.
So it says things in the same way, and in the same sequence, but as YOU.
Copy And Adjust Front End Funnel Hacking Funnel
Recreate the pages of the funnel as captured in your funnel hacks, with popups if used.
Copy And Adjust Back End Funnel Hacking Funnels
Recreate the pages of the funnel from your funnel hacks for upsells and downsells.
Copy and Adjust Promotions
There are often promotions that take place in funnels.
These could be part of the upsells, or might occur later in the follow-up sequence, or a membership area.
These are often to get people the ultimate help to achieve what they want (often the highest price).
Book a Strategy Session
The funnel offers a free strategy session that recommends another product, or vets the person for coaching membership.
As a beginner, you may not have a coaching program, but you might find an affiliate offer, or if you wanted you could recommend some more software or training to your customers.
The format you use for the funnel would be a copy of your funnel hacking investigations.
ClickFunnels also offers this type of funnel from scratch as well as imitating in using funnel hacks.
High Ticket Offer / Webinar funnel
This is often similar to the strategy session but is coaching, a mentoring group, or a more advanced piece of software or training.
There are plenty of options to find products and do high-ticket, but make sure that you copy the strategy to promote it, as these items are typically hard to make a sale from (but doable!)
Once again, if you want to create a successful sales funnel fast, get the funnel hacking secrets masterclass.
It has everything you need in the funnel hacking secrets bundle, including traffic secrets for instant traffic and funnel hacks.
Your sales funnels will thank you when you do!