If you're a marketer, then you know that mobile advertising is the future. In this blog post, we're going to show you how to make the future of mobile advertising work for you, and increase your profits!
Keep in mind that when it comes to mobile advertising, the future is always changing, with AI changing how we work, and security mechanisms preventing us from doing things that we previously could do.
Whether you are affiliate marketing or creating your own products, it's important to know how your mobile advertising will work.
What works today may not work tomorrow, so it's important to stay on top of the latest trends and technologies.
One of the best ways to do that is by attending industry conferences and keeping up with new developments online.
Another way is by subscribing to newsletters and e-magazines related to mobile advertising.
Is Mobile Advertising Growing For 2023?
The mobile advertising industry is growing at an alarming rate. In fact, according to Statista, it is expected to reach $196.6 billion by 2023.
This is a significant increase from the $167.5 billion that was generated in 2018.
What is driving this growth?
There are several factors at play.
First, there has been a dramatic increase in the use of mobile devices in recent years.
According to Backlinko, there will be 2.53 billion mobile users worldwide in 2019, and this number is expected to grow from 5.27 billion in 2022.
Second, there has been a dramatic increase in the use of mobile apps.
According to Statista, the number of app downloads worldwide grew from 97 billion in 2016 to 138 billion in 2018.
And this trend is expected to continue, with app downloads reaching 148 billion in 2022.
Third, there has been a dramatic increase in the use of location-based services.
According to eMarketer, the number of people who used location-based services on their smartphones grew from 133 million in 2016 to 191 million in 2018.
And this trend is expected to grow from $55.92 billion in 2021 to $70.16 billion in 2022 at a compound annual growth rate (CAGR) of 25.5%.
Fourth, there has been a dramatic increase in the use of mobile video.
More than 75% of video consumption occurs on mobile devices.
Fifth, there has been a dramatic increase in the use of programmatic advertising.
According to eMarketer, programmatic advertising accounted for 78% of all digital display ad spending worldwide in 2018.
And this trend is expected to continue, with programmatic advertising accounting for over 90% of all digital display ad dollars will transact programmatically in 2022.
All of these factors are contributing to the dramatic growth of the mobile advertising industry.
So if you're looking for an exciting and growing industry to invest in, then you should consider the mobile advertising industry!
How is Advertising Changing?
As the digital age marches on, advertising is changing along with it.
In particular, mobile advertising is becoming increasingly important.
This is due in part to the increasing use of smartphones and other mobile devices, as well as the advent of ad blockers and advanced tracking protection features in browsers like Safari on iOS devices.
Businesses are starting to realize that if they want to reach consumers, they need to advertise on mobile devices, which is likely to mean that a mobile version is developed first.
One reason for this growth is the increasing use of smartphones and other mobile devices.
In fact, according to a report by Statista, global smartphone usage will reach 2.53 billion users this year.
According to Statista, in 2021, global smartphone usage was 14.91 billion users, and 2022, 15.96 billion.
Mobile Advertising Opportunity?
This presents a huge opportunity for businesses looking to advertise to consumers.
Due to the growth of mobile advertising, is the advent of ad blockers and advanced tracking protection features in browsers like Firefox, and Safari on iOS devices.
Ad blockers are software applications that allow users to block advertisements from appearing on websites they visit.
Advanced tracking protection features are designed to prevent websites from tracking users’ online activities.
According to Backlinko, there were 23.6% of active ad blocker users worldwide in 2017.
In 2022 42.7% of users have an active ad-blocker.
In other words, a significant percentage of internet users are using ad blockers or tracking protection features to avoid seeing ads or being tracked online.
The best ad blockers block video ads (e.g. YouTube ads), pop ups, some of the best ad blockers integrate with the content blockers on iOS, actively blocking cookies, and generally prevent ads from spoiling your web experience.
Need To Overcome Ad Blocking Challenges
This presents a challenge for businesses that rely on advertising to reach consumers.
Despite the challenges posed by ad blockers and tracking protection features, businesses should not give up on mobile advertising.
Instead, they should embrace these technologies and find ways to work around them. Or more specifically work with them.
For example, businesses can use native advertising – advertisements that are built into the content of a website – or opt for more subtle forms of advertising such as sponsored posts or product placements to generate badly needed revenue.
This will work as it does not interrupt the browsing or app experience, is less likely to slow down page load times, and is more likely to be helpful and congruent with the content (i.e. it offers more information on a topic of interest for the visitor)
Ultimately, the future of mobile-based advertising is bright, even with the best ad blockers in place.
Businesses that embrace new technologies and find ways to work with the challenges posed by ad blockers and tracking protection features will be successful in reaching consumers online.
Mobile Advertising even with ad blocker apps is an opportunity.
Embrace it!
What Is An Ad Blocker?
An ad blocker is a software application that helps users avoid advertisements, especially online ads, including the ability to block pop-ups.
Ad blocker software is commonly used on desktop and laptop computers but can also be used on mobile devices.
A software Ad blocker works by identifying and blocking elements that are used to display ads, such as banner images and scripts.
Ad blocker software can make it difficult for advertisers to track users and deliver targeted ads, which can reduce the effectiveness of online advertising.
Some ad blockers also block other types of content that may be considered annoying or intrusive, such as being able to block pop-ups and auto-play videos.
Ad blocker software is available for a variety of browsers and devices, and some websites offer their ad-blocking software, as it will block most ads.
Ad blockers can make it difficult for publishers to generate revenue from advertising, and some have criticized ad blockers as being a potential threat to the viability of online publishing.
However, many people find ad blockers to be useful tools for avoiding intrusive and unwanted ads.
How Do Ad Blockers Work?
Ad blockers are software programs that allow users to block advertisements from appearing on websites.
They work by scanning web pages for elements that are used to display ads, and then blocking those elements from loading.
Ad blockers can be installed as extensions in web browsers, or as standalone programs.
Firefox Focus
Firefox focus, which is the Firefox browser for mobile devices, also natively performs tracking protection and fulfills your ad blocking needs. Firefox Focus is available as a free download for iOS and Android.
A solid choice for blocking ads as it is built on Firefox is Firefox Focus is, whose security and privacy protections are well known.
This is a solid, well-supported browser that offers anti-tracking features.
Firefox Focus is also an open-source ad blocker, meaning that the code is available to download, which means it isn't going away any time soon.
I have Firefox Focus as my default browser, having moved from Firefox on mobile, which has served me well for years.
The nice thing with Firefox is that a desktop version is also available, and with an account, you can sync browsing data, such as bookmarks and the like.
Most ad blockers work by identifying advertisement elements based on their file name or location on the page.
Some more advanced blockers can also identify ads by their size, shape, and color.
When an ad blocker finds an advertisement element, it blocks it from loading, which prevents the ad from appearing on the page.
Some websites have started to fight back against ad blocker usage by detecting when they are being used and serving a message to the user asking them to disable the blocker or whitelist the website.
However, many users have found ways to get around these messages, and ad blocker usage continues to grow.
Why Would You Want To Block Ads?
As a consumer, there are many reasons why you might want to block ads.
For one, they can be intrusive and disruptive.
Another reason to get software that blocks ads is to improve your online privacy.
By blocking ads, you can help protect your privacy and keep your data safe.
Finally, ads can use up a lot of data and slow down your device's performance.
How Does Ad Blocking Affect Mobile Advertising?
As more and more people adopt ad blockers, it becomes increasingly difficult for mobile advertisers to reach their target audience.
Ad blocker software works by scanning web pages for advertising content and then blocking the ads from being displayed.
This can be a major problem for mobile advertisers, as ad blockers are particularly popular on mobile devices.
There are a few ways that mobile advertisers can work around the issue of ad blocking.
One is to use whitelist ad-supported sites.
These are websites that have agreed not to use any advertising blocking software.
This can be a good way to reach audiences who are not using ad blockers, but it does have some limitations.
First, not all websites participate in whitelisting programs.
Second, even if a website is whitelisted, there is no guarantee that all of its ads will be displayed.
Another option for mobile advertisers is to use more targeted advertising techniques.
For example, rather than displaying an ad for a general product or service, they might target it toward people who have visited a particular website or used a specific app.
This can be more effective than traditional advertising techniques, but it can also be more expensive.
Many people install ad blockers because they feel that the ads are too intrusive or because they are worried about being tracked online, or being targeted by dangerous websites.
What Types Of Ads Are Affected By Ad Blockers?
Ad blockers have been on the rise in recent years, with more people using them to remove ads from their browsing experience.
While this may be good for users who don't want to see ads, it's causing problems for advertisers and publishers who rely on ad revenue to support their businesses.
Ad blockers typically affect three types of ads: banner ads, blocking pop-ups, and auto-load videos. All these mechanisms block ad trackers and autoplay video ads on a web page.
There are several
different ad blockers available, but the most popular ones are Adblock
Plus and Ghostery.
These blocks all types of ads, but there are some exceptions. For example, Adblock Plus allows some "acceptable" ads to be displayed, while Ghostery allows you to choose which websites you want to allow ads from.
YouTube app is one such example that is greatly hit by ad blocker users as iOS users form a major fraction of ad blocker users. The app has come up with a new plan where viewers have a choice to watch or skip the ad and if they do watch it for 30 seconds then they can move ahead to the video they wanted to watch.
Certain types of ads are also not affected by ad blockers. These include text ads and native ads, which are less intrusive and more likely to be tolerated by users.
Publishers and advertisers are losing revenue. This is particularly true of ad-supported websites, where a reliable ad blocker may block certain ads that pay for the interesting article that you might be reading.
You could whitelist ad-supported websites, or some of the completely free content by the leading digital publisher may stop if it is not supported by ad content.
It's important to find a way to balance the needs of users and advertisers so that everyone can continue to enjoy the benefits of the internet.
What Are The Best Ad Blockers?
The main benefit of using an
ad blocker app is that it can help you to reduce data usage and improve
the overall performance of your device.
Advertisements can often be heavy and resource-intensive, so having an ad blocker installed can help to speed up your device and save you some bandwidth.
Ad
blocker apps are also great for privacy protection. Many advertisements
contain tracking cookies that can be used to track your browsing
activities.
By using an ad blocker, you can prevent these cookies from being installed on your device and keep your browsing habits confidential.
Ad Blockers for iPhone and iPad
iOS app developers are coming up with ad blocker apps to help users avoid intrusive ads on an iOS device.
An ad blocker for iPhone is a software program that can be installed on smartphones and tablets to prevent advertising content from being displayed.
That could be via third-party apps, such as a stand-alone content blocker, a browser add-in, or a browser directly.
Safari extensions are available, such as AdBlock Plus, which will also work with social media sites, and you can whitelist sites so that those specific websites can be added as known to the ad blocking software so that you can support the owners of your favorite websites.
Ad blocker apps for the iPhone and iPad are becoming increasingly popular, as more people are looking for ways to avoid intrusive and annoying ads.
There are several different ad blocking
apps available for iOS devices, and each one offers a different level of
protection against advertising.
Some of the most popular ad blocker apps include Crystal, 1Blocker, and Purify. These apps can be used to block ads on Safari and other web browsers, as well as in other apps on the device.
Overall, if you are looking for a way to improve your iPhone or iPad's performance, protect your privacy, or save on data usage, then iPhone ad blocker apps are a great solution.
There are several different options available, so be sure to explore the different options and find the perfect app for you.
Ad Blockers for Android Devices
The best android version of an ad blocker app is probably Adblock Plus.
It is available as a free download from the Google Play store and it has a 4.5 rating from users. It is one of the best ad blocker third-party apps available and is a special browser that comes with ad blocking by default.
Adblock Plus is easy to use and it
can be configured to block all ads or just specific types of ads.
It also includes a built-in tracker blocker to prevent companies from tracking your online behavior.
If you're
looking for an ad blocker app with more features, try Disconnect. It's
also available as a free download from the Google Play store and it has a
4.5 rating from users.
Disconnect allows you to block ads, trackers, and malware, as well as create custom filters and whitelists. It also offers a VPN service to protect your privacy online.
Finally,
if you want an ad blocker that is specifically designed for mobile
devices, try Adhell 3.
It is available as a paid download from the
Google Play store and it has a 4.7 rating from users. Adhell 3 allows
you to block all ads on your Android device, including in apps and on
websites.
It also includes a built-in firewall to protect your device from malware and tracking attempts.
What is iOS 14 and How Does It Affect Mobile Advertising?
iOS 14 is the next big release of Apple's iOS mobile operating system, set to come out in 2022. It includes a variety of new features and enhancements, but one of the most important aspects for advertisers is how it will affect mobile advertising.
Apple
is increasing its focus on privacy with iOS 14. This means that apps
will need to request user permissions more explicitly than before and
that users will have more control over what information they share with
apps.
While this could lead to some headaches for advertisers who are used to having access to users' data without asking for permission, it could also lead to increased trust among users.
Finally,
Apple is also making changes to its App Store with iOS 14. The App
Store will now be divided into three categories: Apps, Games, and
Stickers & Animojis.
This could make it easier for users to find the apps they're looking for, but it could also mean that advertising in the App Store becomes more competitive.
How Is Mobile Marketing Going to Change in the Future?
The
future of mobile marketing is looking bright.
With the increasing use of
smartphones and other mobile devices, businesses are finding more and
more ways to reach their customers through mobile advertising.
However, as mobile technology continues to evolve, so too will mobile marketing strategies.
In the future, businesses can
expect to see even more sophisticated targeting and tracking
capabilities within mobile advertising platforms.
This will allow them
to better measure the success of their campaigns and determine which ads
are most effective with their target audience.
Additionally, we can expect to see a rise in location-based targeting, which will provide businesses with even more precise information about the users who are seeing their ads.
Another trend that is likely
to gain traction in the coming years is the use of augmented reality in
mobile marketing.
Augmented reality allows businesses to superimpose
digital content onto the real world, providing a more immersive
experience for users.
This could be used to create interactive ads that allow users to explore products or services in greater detail.
As
mobile technology advances, businesses will continue to find new and
innovative ways to reach their customers through mobile advertising.
By staying ahead of the curve and using cutting-edge technologies like augmented reality, businesses can ensure that they are always reaching their target audience in the most effective way possible.
Conclusion
The mobile advertising industry is growing rapidly
and changing quickly to meet the needs of consumers.
Ad blockers are
becoming more popular, but they work by disabling certain types of ads
that people find intrusive or annoying.
This can have a significant
impact on mobile marketing, as ad blockers are most commonly used on
smartphones and tablets.
However, there are ways to get around ad
blocker software. In the future, we can expect even more changes in the
way advertising is delivered and consumed.
The future of mobile marketing is exciting and full of potential for businesses that want to reach out to customers on their devices.
Sources:
Ad Blocker Stats: https://backlinko.com/ad-blockers-users
Internet Stats: https://www.statista.com/statistics/617136/digital-population-worldwide/
Mobile App Downloads: https://www.statista.com/statistics/1010716/apple-app-store-google-play-app-downloads-forecast/
Location Based Services Stats: https://www.reportlinker.com/p06284282/Location-Based-Services-Global-Market-Report.html
Programmatic Advertising Stats: https://www.insiderintelligence.com/insights/programmatic-digital-display-ad-spending/
