Funnel builder software is essential when promoting products online.

Getting the right funnel builder software is important in terms of what it costs, the features it has, and how quickly it can help you to achieve your revenue goals.

Getting the wrong software can mean being locked in with software that lacks the features that you need...

Or it can mean paying for multiple products, and then having to deal with the pain of making them work together.

If you want to avoid that struggle, please read on...

Best Funnel Builder Software

If you're like me, and are super busy, and want the answer right away, here it is:

If you're interested in more information, and where the strengths and weaknesses of each are, please continue reading for the important details...

As an affiliate marketer, you know that a successful campaign is all about building a strong funnel.

However, designing and implementing a funnel can be tricky, especially if you're not experienced with coding or web design.

That's where funnel software comes in handy.

There are a number of different options on the market, but which one is the best for your needs? 

In this post, we'll explore the top 5 funnel software programs available in 2022 and give you our thoughts on each one.

These will be WordPress plugins that allow you to build complete sales funnels, so if you are more interested in cloud-based all-in-one marketing platforms then click here.

Let's get started!

Top Funnel Building Software


What does it mean to build funnels?

A marketing funnel is an essential tool for businesses because it helps to deliver marketing messages that speak to customers at different stages of their buying process.

The funnel concept also describes the extent that potential buyers are aware of a company, product, or service.

Statistics show that using funnels can increase conversion rates by as much as 300%.

This is because funnels help businesses to target their marketing messages more effectively, and thus increase the chances of converting potential customers into actual paying customers.

Some businesses may shy away from using funnels because they perceive them as being too salesy or pushy.

However, if used correctly, funnels can be an extremely powerful marketing tool that helps businesses to boost their sales and revenues.

A sales funnel is an opportunity to educate and inform your visitors about a challenge they might be experiencing or may not even be aware of, and how to overcome it.

Sales funnel tools allow you to capture your visitors attention, and keep it on your products or services within your sales funnel, until they are ready for the final steps of the sales process, meaning the checkout pages.

Email marketing within sales funnel software

A typical sales funnel will usually include an opt-in or squeeze page to collect emails, possibly a confirmation page, and a thank you page or bridge page.

If the visitor does not close the browser page, they are progressed through these steps.

Pop-ups are a good way to capture an e-mail.

The visitor clicks a button that reveals a pop-up for them to enter their details.

Once you have an e-mail address from them, you can start email marketing to them.

Email marketing allows you to automate a sequence of emails that educate and inform the visitor.

Email marketing is necessary to create a successful and sustainable business.

Email marketing software may be integrated with the sales funnel software, or might be part of the sales funnel software (all-in-one funnel building software platforms)

Yes, it's possible without email marketing, but that close connection with your visitors allows you to develop a relationship with them.

With an established relationship, they are much more likely to buy from you.

Email marketing also allows you to do things like putting in automated emails that are triggered when certain things happen within your funnel, such as the visitor viewing the order checkout pages but not placing an order.

Email marketing allows you to take the sales cycle to completion with more customers.

Sales funnel builders allow you to concentrate on the message that you want to send to your visitors that will ultimately result in them becoming your customers through making online sales.

If you are doing affiliate marketing, then this is all that you will need. If you want to create your own products, then you might want the ability to create membership sites or have your own affiliate program, and so need affiliate management software.

It removes the need for technical skills, with drag and drop builder tools, pop-ups, alert bars, and other sales funnel tools that make it easy for the funnel software to make the complete sales funnel pop.

If you don't have a sales funnel software that allows you to create landing pages that are attention grabbing, and your landing page software doesn't excite your visitor, then your marketing campaigns are not going to be a success.

Making use of existing funnel templates that have proven to convert is a good starting point.

If a lot of people have the same software as you, they may be using the same templates.

This may mean that the template is no longer attention-grabbing.

It is always a good idea to change the template to your purposes - you have unlimited landing pages to test, to find the best.

Change the headline, buttons, copy, and add pop-ups.

Pop-ups convert better

I specifically mention pop-ups here as pop-ups are known to convert better than the funnel would without them.

You might find them annoying, but pop-ups interrupt the visitor and get them to take action.

Therefore your sales funnel builder needs to be able to do pop-ups for you quickly and easily, otherwise, you are missing out.

If you are unable to do this with your existing tools, you should consider investing in a good sales funnel builder.

Inside OptimizePress Page Builder and Funnel Builder

What Is a Funnel Builder?

Funnel builders are one of the most effective tools to have in your online marketing arsenal.

They allow you to create custom funnels that can be used to track and optimize your sales process, from the moment someone clicks on an ad through to the purchase.

Not only are funnel builders more effective than traditional marketing methods, but they're also easier to use and more fun.

There are several different funnel builders available on the market, but they all have one thing in common: they make it easy to create and track custom funnels.

Funnel builders come with a variety of features that allow you to customize your funnels to match your specific needs.

For example, some funnel builders include built-in email marketing tools that let you send automated emails to your customers at each stage of the funnel.

Others come with drag-and-drop editors that make it easy to create custom landing pages and thank-you pages.

No matter what features you're looking for, there's a funnel builder out there that's perfect for you.

Whether you need something to host unlimited pages on your website, or unlimited landing pages within a funnel, alert bars, pop-ups, countdown timers, discounts, and so on, we find that out.

Most funnel software will include these features, although some options include online course builder software in addition to allowing you to build landing pages.

It depends on your business's sales funnel needs.

And if you're not sure where to start, we've got you covered.

Check out our list of the best funnel builders of 2022 to get started.

How Can A Funnel Builder Help Me With My Sales Funnel?

A funnel builder can help you with your sales funnel by making it more effective.

According to statistics, using a funnel builder can increase your conversion rate by 300% or more.

This is because a funnel builder can help you create a more effective sales funnel that is custom-tailored to your specific needs.

Furthermore, a funnel builder can also help you track your results and improve your sales funnel over time.

Finally, a funnel builder can save you time and money by automating the process of creating and managing your sales funnel.

How Do I Become A Sales Funnel Builder?

If you want to become a sales funnel builder, here's what you need to do:

1. Take some training on how to build successful funnels.

This will give you the skills you need to create a system that captures your customers' requirements and conversion goals.

2. Create a website to promote your funnel-building services.

This is where you'll let potential clients know what you can do for them and why they should hire you.

3. Start talking to entrepreneurs. Get to know their businesses and what they're looking for in a sales funnel builder.

This will help you understand their needs and how you can best serve them.

There is no doubt sales funnel software makes it easier to create a sales funnel.

The real skills of creating a sales funnel are not in the technical construction of a funnel, but instead, in its ability to convert visitors into buyers.

If you can do that consistently, then you have a business and a service that you can sell.

How Much Should I Charge To Build A Sales Funnel?

The answer to that question all depends on the complexity of the funnel, your experience and track record as an author, and how much customization is needed.

Generally speaking, you can expect to charge anywhere from $10,000 to $30,000 for a sales funnel that will include lead magnets, offers, and the necessary sequence of events.

However, if you're looking to create a more complicated funnel or you have an established track record as an author, you may be able to charge more.

Ultimately, it all comes down to what the client is willing to pay.

On the other hand, if you're a complete beginner, you first need to be able to write compelling copy to create sales.

An entrepreneur will only pay for a proven sales funnel that has shown to convert if you're unknown.

And you might only get a few thousand dollars for doing it, as they would be aware they might have to tweak the copy themselves.

If you start off mastering all the individual elements of a sales funnel, then once you have proven that you are getting good results with funnel-building software, you can try to sell your services.

What Is The Most Popular Funnel Software?

Let me be clear with you about what I am talking about in this article when I say sales funnel builder - I mean something that does only that job.

To me, that means something that works with WordPress, and you can plug in, to get these features only.

WordPress plugins are a cheaper way to get a sales funnel builder going, but most of them do only that.

To use these you need to get a domain name and hosting, then install WordPress for your site/blog.

There are also cloud-based, or SaaS software, especially marketing platforms that do a whole lot more, more on those later.

They're more expensive but could work out cheaper depending upon what you need, and how technically minded you are.

Both allow you to create funnels, but the WordPress plugins will require that you have separate email marketing software, and potentially tracking software too.

If you already have those, then a WordPress plugin may be good for you.

I have both WordPress plugins and SaaS funnel software that I use, depending upon the site I'm using, or the purpose and expected traffic of the funnel.

5 Of The Best Funnel Builder Software

The best sales funnel builder in likely to include all the tools that you need to create the best sales funnel, it may also include complete funnels for you to use.

The best sales funnel software is a bit personal in terms how easy to use you find it.

We will report on the features, and things that we find hard to use, and you will have to trial the sales funnel software, or use the free funnel software if such a plan exists.

Funnel Builder WordPress Plugins

We are going to look at 5 WordPress plugins that allow you to create high-converting landing pages, and create conversion-focused sales pages.

These should be expected to have a drag and drop editor, or some sort of other visual sales funnel builder.

This means that you shouldn't need to be a web developer to build effective sales funnels using the funnel software tools.

In a later section we will look at other sales funnel software, the cloud-based ones, which are becoming a lot more popular.

Although they are more expensive, often include things like email marketing, membership sites, as well as a landing page, and a sales funnel tool to create funnels.

Thrive Suite Logo

Thrive Suite

If you're looking for an all-in-one WordPress plugin to help you build high-converting landing pages and sales pages, then Thrive Suite is a great option.

It comes with a drag-and-drop true visual editor, so you can easily create your pages using a visual interface, without needing any coding experience. This makes it a great choice for non-technical users.

The sales funnel software is very flexible, with testimonials, and counters to pop into the visitors consciousness and grab their attention.

There's a course builder if you wanted to create online courses, and there is automation.

Thrive Suite Marketing Tools

Included in the price are the following marketing tools:

  • Thrive Theme Builder - Visual Website page building
  • Thrive Architect - Drag-and-drop WordPress page builder plugin
  • Thrive Apprentice - Create awesome online courses
  • Thrive Quiz Builder - Create engagement boosters
  • Thrive Ultimatum - Create evergreen countdown campaigns
  • Thrive Automator - Create marketing automation
  • Thrive Leads - Create lead generation forms for fast list growth
  • Thrive Comments - Create fun and engaging commenting
  • Thrive Ovation - Create social proof testinmonials
  • Thrive Optimize - Create A/B landing page testing

Thrive Marketing Automation (Thrive Automator)

To my mind, the marketing automation functionality is the thing that stands out.

You can for example in a few seconds create marketing automation quickly and easily.

I know it's not part of understanding what a funnel builder is - but this impressed me so much I had to mention it.

Let's assume that you have the first lesson of a course as a lead magnet, that you give away for free.

Then once completed, the student then gets the opportunity to buy the rest of the course.

This would also include a limited-time discount, to encourage sales.

You could create in a few clicks, a trigger to detect when the course is completed, and this would create a tag in the email marketing auto-responder.

This would signal an e-mail campaign to start, to encourage the student to buy the rest of the course.

The big thing here is, to do this without the integrated marketing automation, you'd have to get the student to click a complete button to kick off the process.

This would either require something like Zapier, or programming skills to do.

Instead, the marketing automation is created separate from the course, email marketing auto-responder, and so on.

So it can be removed without disrupting anything. It is point-and-click, and to be able to create marketing automation as part of a sales funnel or online.

This event-driven approach is much nicer for the student and cleaner for you to maintain.

This would be very useful in being able to do much more flexible marketing automation as part of trying to produce your best sales funnel.

Plus, it's reasonably priced at $299 a year, when compared to some other options, and what you get.

Thrive Suite Inclusions

Disadvantages of Thrive Suite

Thrive Suite is a great tool for creating websites, but it does have a few disadvantages.

First, it can be expensive. The basic plan costs $299 per year.

That's a lot of money to spend on a tool if you only want a sales funnel software platform and nothing else.

OptimizePress Logo


OptimizePress 3 is the best funnel software on the market. It has all of the features you need to create high-converting funnels, including pages, opt-ins, and checkout processes.

What's more, it's easy to use even for beginners, and it's affordable, too. So what are you waiting for?

OptimizePress 3 is a great tool for creating landing pages and sales pages. It's easy to use, and it has a lot of great features.

It costs $97 for a single site, which is a great price for the amount of functionality that you get.

OptimizePress 3 is a lot more than a landing page build tool, it helps you to build sales funnels.

It does allow you to create websites, populate articles, and create your site look and feel, and it has a lot of behind-the-scenes optimization to make sites faster, and improve the customer experience.

OptimizePress 3 works from page elements that you add to your page to perform certain functions, so add an image, a header, or a paragraph.

Have countdown timers, integrate with an auto-responder and create forms, and so on.

OptimizePress 3 is a solid performer for creating funnels, and is very flexible, with a large number of options.

If you want fully featured sales funnel software tools, then OptimizePress could be the way to go.

OptimizePress allows you to integrate your email marketing tool, that means instead of having to copy and paste code, you set it up once, and select your auto-responder in any funnels that use that integration.

OptimizePress has a lot of funnel templates - these allow you to create a sales funnel with a particular uniform look and feel across all the pages in the funnel.

This can be a massive time saver if there is a template that is close to what you need, or you create your template library to re-use.

The big difference between a website page builder and sales funnel software like OptimizePress 3 is that it gives you a view across the whole funnel, rather than individual pages.

So in the funnel editor, you can see the statistics for unique visitors, conversions, opt-ins, opt-in rate for the landing page, and unique visitors, conversions, and conversion rates for a page, be it a bridge page, or a sales page.

Whilst these statistics are useful to see the overall effectiveness of the funnel, you are going to want to have visitor tracking software that you can monitor traffic from different sources, and how well it converts.

You can also split test pages for each step of the funnel as part of the sales funnel building process, to optimize your sales and marketing efforts.

OptimizePress 3 will send traffic through the pages in the split test until there is a clear winner, then all traffic can be sent to the winner.

They offer a ton of training, that is very detailed and complete, and will have you improving your marketing efforts in no time.

OptimizePress Funnel Builder and Page Builder

Disadvantages of OptimizePress 3

There are a couple of disadvantages to OptimizePress 3, it doesn't include some of the options that other sales funnel software does, one notable one is membership sites.

If you're not doing your own online courses, then it doesn't matter, but there might come a time where you want to.

Another thing with OptimizePress is that the page elements are okay, but they're like building blocks.

They're not very adaptable. An example of this would be the image block, I couldn't find a way to add an image inline into the text, and have the text wrap around it.

Without that feature it makes the page look a bit ugly.

This problem presents itself when you are creating blog posts.

OptimizePress isn't meant for that purpose specifically.

It would also be nice if I could create composite elements myself, or plug in new elements as the need arises.

It would also be nice to be able to adjust the layout more fluidly (compared to divi, or oxygen).

I find that other competitors out there can be moved around in real-time and adapt responsively.

OptimizePress 3 feels a little dated in that respect.

These are things you get used to, but generally speaking, this is a very solid offering, and probably why it is as popular as it is.  

Beaver Builder Logo

Beaver Builder

If you're looking for a tool that's easy to use and can help you create high-quality sales funnels, then Beaver Builder is the tool for you.

With Beaver Builder, you can create custom-designed pages and sales funnels without having to learn code.

Plus, Beaver Builder is one of the few sales funnel builders that comes with an assistant so that you can create and store site wireframes, and templates without needing to work from scratch every time.

Beaver builder is basic and is priced accordingly - it is $99 a year for unlimited sites, and renews with a 40% discount.

If a budget-conscious sales funnel builder is what you are after, this may be worthy of consideration.

There is also an add-on for this, called Ultimate Addons for Beaver Builder that brings this landing pages tool up to date with lots of additional controls.

You'd maybe consider this if you already had beaver builder, otherwise, there are other better sales funnel building software out there.

So if you're looking for a user-friendly budget sales funnel builder that can help you create high-converting sales funnels, then Beaver Builder may be the tool for you.

Beaver Builder Page Builder

Beaver Builder Disadvantages

Beaver Builder is only a sales funnel builder, it does landing pages, and it has integrations to other marketing software such as your email marketing platform.

It has sales funnel-specific elements but does not offer funnel steps, or a way to group pages into funnels.

It appears to be capable of producing great-looking pages that make up the sales process, but as a landing page editor, I feel it is somewhat dated, and there are better options out there.

It is included as it is a low-cost option that would still allow you to create sales funnels for your business.

Elementor Logo


Elementor is a powerful WordPress plugin that lets you use the landing page builder to create beautiful landing pages and sales funnels for your small business.

It features an easy-to-use drag-and-drop editor, so you can create pages quickly and easily.

You can also create custom forms and buttons, and add custom css to make your pages look exactly the way you want.

Plus, Elementor includes over 100 templates to help you get started quickly.

And if you need any help, their support team is always available to answer your questions.

Elementor Free Funnel Builder

Landing pages are an important part of any online marketing strategy.

A good landing page can help you convert more leads into customers. If you're looking for a good landing page builder, Elementor might be a good option.

Elementor is a free landing page tool that makes it easy to create beautiful landing pages without any coding required.

Just drag and drop the elements you want to use onto the page and then customize them to your liking.

You can use Elementor to create a sales funnel by adding a call-to-action button and an opt-in form to your landing page.

This will help you capture leads and turn them into customers.

The downside to the free version is that you don't get integration, so you can create forms, and link up your auto-responder without getting into copying scripts.

It isn't difficult, but it could be better.

Also, you don't get pop-ups which are very good for converting.

Elementor free could be good to get started, but you're quite quickly going to become frustrated with its features when compared to other paid versions.

If you're looking for a free sales funnel builder, Elementor is a great option.

You can use it to create beautiful landing pages that will help you convert more leads into customers.

Elementor Page Builder

Elementor Pro - Sales Funnel Software

Elementor Pro is one of the best sales funnel builder tools that allows you to create high converting sales funnels in minutes.

It is extremely user friendly and easy to use, even for those who are not tech savvy.

Elementor Pro also includes additional features such as split testing and A/B testing, which allows you to test different versions of your sales funnel to see which one converts better.

The best part about Elementor Pro is that it is very affordable, starting at just $49 per year for one site.

That's incredibly good value for what you get.

If you're looking for a funnel software that's easy to use and lets you create beautiful pages, then Elementor is the perfect choice for you.

Elementor Disadvantages

Elementor Pro includes integration and popups which to my mind are necessary for sales funnel software tools to be worthwhile.

Elementor is a product that allows you to put together pages and you can string them together successfully as funnels without any problems.

It will take you a little more time than sales funnel software that allows you to add funnel steps, and it connects them for you.

The software is not conversion-focused. You would need tracking software to optimize.

You can save pages into groups, although it's not a funnel feature as such.

Elementor allows you to create some nice pages, and for blogs, it is very nice to use.

I don't think that it is the best sales funnel software that you can get, but it is a great place to start with your sales funnel building.

Divi Page Builder Logo


When it comes to creating sales funnels, there's no better tool than Divi.

This powerful WordPress plugin makes it easy to create stunning landing pages and track your visitors' progress through your sales funnel.

With Divi, you can create a completely customized sales funnel that perfectly matches your business's needs.

And thanks to its easy-to-use drag-and-drop interface, creating a sales funnel with Divi is a breeze.

Divi can create some absolutely stunning pages, and the software tools are modern, easy, and natural to use.

If you're looking for the perfect best sales funnel builder, look no further than Divi.

With its powerful features and easy-to-use interface, Divi is the ideal tool for creating high-converting sales funnels.

Divi Page Builder

Divi Disadvantages

Divi is a site and landing page builder, not intended to build sales funnels.

It is entirely possible to build sales funnels, but you'd need to connect each step of the sales funnel together yourself.

This isn't a big deal, but the best sales funnel software will allow you to add steps and connect it for you.

Divi will not do that for you.

To my mind, these are steps that shouldn't be necessary, and if Divi had a plugin specifically for funnels, I think it could well be one of the best sales funnel software.

You should try it out, and see what you think though, as it can create stunning landing pages, and whilst it lacks sales funnel tools specifically, it is worth a look.

Oxygen Logo

Oxygen (Worthy mention)

This is a newer builder plugin that you can get for WordPress.  The difference with all the others is this, it's written to be lightweight.  That translates to a much faster page load time.

The thing with this plugin is, if you have designers, they're going to love it, as it allows you to have a lot more control than any of the other plugins.

I'll be honest, I'm still evaluating it, but so far it looks really nice.

It doesn't currently help you in any way with Funnels, however, I think that's just a case of time, as it is certainly capable.

It has these composite controls that you can create yourself - so I'm thinking that they could house elements of a funnel, such as funnel steps.  All you'd need to do is create the template, then use it. 

If you need templates to pick from, then this probably isn't the software for you.

You have so much more control over it than anything else that I've seen, sort of like a coder level of control, but without needing to be a coder (although to understand the advanced stuff, you might need a technical understanding, but that's fair, right?)

Oxygen Templates

Oxygen Disadvantages

I through Oxygen in as an update because it has a lot of promise.  The downside to that is that is isn't anywhere near as established as some of the other offerings.  There are not as many templates, the controls library probably isn't as big.  But as someone with understanding of the effort involved in making something like this work, this seems like it has the potential to be incredible (it's pretty good already)

It doesn't do funnels per-se, but it has the elements available to create them, so if you have the patience to learn something from te ground up, this really could be a great thing to do.

If you're a complete beginner, and don't have any clue about these things, it still might be good, because it is much quicker than anything else out there (out of the box I mean)  It doesn't have lots of extra code included and scripts running that don't do anything on the page, so it's more modern than other alterntives.

Even ig you're beginner, at the very least I'd consider it, or be watching it, until they get enough templates up and running.  Or set it as a business opportunity to create them, perhaps?

Sales Funnel Builder Software - Cloud Software

If you're like most business owners, you probably wear a lot of hats.

You're the accountant, the marketer, the salesperson, the customer service rep, and sometimes even the janitor.

It's no wonder then that so many business owners find it tough to spare the time to learn how to create a sales funnel.

Sales funnels are an essential part of any business, yet they can be time-consuming and difficult to create.

That's where Sales Funnel Builder Software comes in.

Funnel Builder Software is a cloud-based software that allows you to easily create sales funnels without having to learn any complicated programming or design skills.

With Sales Funnel Software, you can quickly and easily create beautiful sales funnels that are optimized to convert visitors into customers.

There are a variety of different funnel templates available, so you can find one that's perfect for your business.

And if you ever need help, the friendly support team is always happy to assist you.

Funnel Software is the perfect solution for busy business owners who want to create sales funnels without any hassle.

With Funnel Software, you can create beautiful, high-converting sales funnels in just a few minutes, without having to learn any complicated skills.

So if you're ready to take your business to the next level, try Funnel Builder Software today.


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